Earn Residual Income With Google AdWords

Once you start earning residual income, the major part of your time will be spent trying to find ways to get targeted traffic to your website. This is the step where most online business owners fail. They never find an effective way to market their business.

A general rule about advertising online is as follows: If you do not pay for an advertising service, the odds are that you will get mostly un-targeted traffic to your website (if you get any in the first place). Intuitively, if you pay for advertising, you MIGHT get some quality traffic. Although these are general rules, they do hold in the long run.

It also follows that you can either pay a considerable amount of money to get quick traffic to your website or you do not pay anything and build-up your web presence in order to be shown on the first page on Google for your keywords.

Online businesses have various methods of carrying out promotions. Some might actually spend a considerable amount of cash on advertising while others might just write articles to create back links.

I just want to elaborate on one way you can use to get more traffic to your website: Google AdWords. Google the keyword AdWords and you will find tons of information on what it really is. Simply put, AdWords allows online business owners to advertise their website on Google for a specific price per keyword. The sponsored results are shown towards the top and right of the normal search results.

The catch is it can be extremely expensive to advertise using AdWords if you do not know what you are doing. I have personally heard of lots of people racking up a $3500 bill in 2 days! Like everything in marketing, using AdWords is not a science but an art, and there are a million ways of promoting your website effectively through it.

But you need to develop the skill to use this advertising medium effectively. This can only come with a lot of training and effort, not to mention time. Reading some renowned books relating to AdWords is probably the first step you should be taking to venture into the world of Pay-Per-Click advertising.

I recommend two books which are reasonably prices and very effective. Please be sure to read the books`reviews online before actually going ahead and purchasing them. The books are:

1. Brad Callen`s AdWords Made Easy

2. Perry Marshall`s Definitive Guide to Google AdWords

Please be sure to read both of the books as they approach AdWords from different perspectives.

For a beginner, this is all you need to get started with Google AdWords. If you have any queries or suggestions, please feel free to leave a comment.

Put what you read in both of the books into action, give it some time and I am confident you will start Earning Residual Income over time.

(C) 2008 Yasir Khan - All Rights Reserved