AdWords distribution

All AdWords ads are eligible to appear on www.google.com. Advertisers also have the option of enabling their ads to appear on the networks of Google partners. The "search network" includes AOL search, Ask.com, and Netscape. As www.google.com, these search engines show AdWords ads in response to user searches.

The "content network" shows AdWords ads on sites that are not search engines. These content network sites are those that use AdSense, the other side of the Google advertising model. AdSense is used by site owners who want to make money by displaying ads on their websites. Click on the rates on the content network are typically much lower than those on the search network and are therefore ignored when calculating an advertiser the quality of the partition. It was reported that the use of two AdSense and AdWords May due to a Google website to pay a commission when the Web site advertising itself [6].

Google automatically determines the subject of pages and displays relevant ads based on advertisers' keyword lists. AdSense publishers in May to help select the direct channels of Google ads on their pages, to better track the performance of their ads. There are many types of advertising, you can run across the Google Network, including text ads, image ads (banner ads), local business ads, mobile text ads and video ads page.

Google AdWords main competitors are Yahoo! Search Marketing and Microsoft adCenter.