Russia blocks Google online advertising acquisition

Russian lawmakers can not let Google buy a local online advertising company, to suspend U.S. $ 140 million deal agreed to in July.

Google planned to acquire Zao, search and contextual video and text advertising business. Start of the Rambler Media, a Russian company, which in its various sites and search engine operates.

Google has said that Russia's decision to review the Federal Antitrust Service (FAS) and has not decided how to react.

"We are very disappointed to hear that FAS has been the decision," Google said a statement. "We are convinced that this acquisition gives us the opportunity to significantly improve opportunities for Russian users, advertisers and publishers, as well as the entire industry."

Google intends to grow the online advertising, which is almost all the company's revenue, the other obstacles for which the regulatory authorities.

The U. S. Department of Justice, examined the plan for Yahoo, Google ads. Yahoo, for example, which formed under the pressure of this year, Microsoft tried to acquire the company.

Yahoo and Google planned to start the program this month, but it has been postponed to the U.S. Department of Justice review. Critics say it could be the cost of advertising, and the two companies too much of the online advertising market. Google has said ads are purchased by auction and neither company sets prices.

Russia emphasizes the rejection of the difficulty Google is in some markets. While the search is dominated by Western countries, Google faces strong competition from local search engines in countries like South Korea, China and Russia.

Google once again a strong partner in Russia: the beginning of online advertisers, 143,000 Russian 40,000 websites. If the transaction was announced, Rambler also a new agreement, which deals with Google's AdSense technology on the main portal.

Efforts to reach Rambler media unsuccessful.