Saturday, June 13, 2009

Google knows where you surfed last summer

Google knows who you are. He knows what you are looking for. He knows what you had for dinner last night and precisely where we want, scratched the back (da, just between the shoulder blades and on the left - ahhhhhhhhhhh). And from Wednesday, it is to measure directly (yes, you in the chair Herman Miller - Slouching stop and attention).

In a blog entitled "Making ads more interesting, VP Product Management Susan Wojcicki (aka, sister-in-law Sergey Brin) describes Behavioral Decision for Google advertising. To wit:

We think we can do more online advertising relevant and useful, using information on websites. Today, we start "based on the value of advertising as a beta test on our partner sites and on YouTube. These ads are associated with interest groups - say, sport, garden, cars, pets - with your browser based on the types of Web sites you visit and the pages you have seen. We can then categories of interest you show, and display more text.

In other words, the ads Google is apparent not only from the Pull-keywords you use. Google is on every Web site you visit, in recent times. If you then say, "Baby Wipes" and all you see are indications porn, Google knows you have a little Naughty Monkey.

[Note: Porno Google is not officially "categories of interest," but you will get the idea.]

The concept is not new; Behavioral Ad-enterprises has been anger, a few years ago, that's why AOL, Microsoft, Yahoo and all the details of one of their own. But Google is the gorilla legendary 8000 book - when he does something, there is usually a canoe from slipping on bananas Scotland.

There are limits, of course. Google employee messages on a "cookie" in your browser is not your identity, it is the villain, but do not know who is responsible for the monkeys. If you do not like the idea of Google provides ads on your browsing habits - or you want to know some of your interests, but not all of them - you can change the settings in Google ads Recruitment Manager. You can also quite, and install a plug-in for Internet Explorer or Firefox, which states your opt-out choice, even if all your other Nuke cookies.What me is the idea that the messages on my browsing habits are be more interesting. They are still ads. Even if I have something for the stores, the ads are the last place I look (and often not).

I am not alone here. Nielsen Online published a report which, among other things, that Netizens not trust advertising. According to Nielsen BuzzMetrics, the word most associated users with advertising is "false".

Or to one of my favorite blogs, Tynan on Tech:

People dare not show. You do not want to display. They do not really want to see ads, but they make contact with them when they should be. (This is one of my grandparents' opposition to ZillionTV that offers a selection of ads, what you want to see how your choices, you want to **** dog eat. If you prefer chocolate cinnamon * ** * dog or raspberry swirl? At the end, it is still dog ****.)

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