Schmidt: Google's Beyond Search Now

Nearly all positions in Google and you. In a recent interview with Google CEO Eric Schmidt with Wired reveals what Google thinks and what the future holds for the company.

When asked how we should think for Google, Schmidt said: "Think of it as a first advertising system. Then, if the end user system - Google Apps. A third way of thinking about how Google is a huge supercomputer.

"And fourth way is to think that it is a social phenomenon involving the company, people, brand, mission, values - all kinds of things."

Google and all these things, but most people think that they have a great search engine too. Perhaps the reason is not listed as Schmidt Google search engine is the most obvious answer can be given, or perhaps "gigantic supercomputer" includes the idea that Google today.

On the question of Viacom against Google, Schmidt played down the seriousness of the fact that the call of the "negotiations". He adds that the attack in their eyes was a shared responsibility, says: "Well, we will examine the law, they understood that, under the Digital Millennium Copyright Act, there is a shared responsibility."

When asked why Google bought YouTube, even knowing that they will be faced with legal battles, Schmidt believes that the deal was too good to pass. "I love it. I mean, if you really think that the YouTube phenomenon is sustainable for many, many years."

"The reasoning is simple: people using video everywhere. It is common practice. It is built around these communities. YouTube traffic continues to grow rapidly."

Schmidt added that YouTube will pay for itself in a simple and complete searches in Google and YouTube should be directed more traffic to both sites. They also have plans to run video ads on YouTube in Schmidt believes that the future will be more traffic to offline advertising such as television.

As part of the board of directors of Apple and any future partnerships, Schmidt said in the release of the iPhone, which comes installed with Google Maps. Not only the future plans of both companies, but found that Google's services are a good match for the technology from Apple.

Google continues to innovate is far from easy to find for a long time. It is now more focused on advertising, then search or so it seems from the response, Schmidt was that Google is today.