Google kills Print Ads program - Google announced it plans to shut down its Print Ads service.

The Google services in order to continue the poor, this time a cut with skepticism when it started, but still won some support.

On Tuesday, the search giant announced that it would make the service print ads. The program began in 2006 and met with raised eyebrows because this would mean a Google, an online specialist, is now in print. Print Ads allows anyone with a Google AdWords account to purchase advertising in the print editions of newspapers, in the program. This is the online advertising Google AdWords platform.

While print ads with 50 partners of the newspaper, more than 800 today, said of Google.

Despite the attractiveness of these newspapers, many of whom are desperate to find new ways for revenue, print ads, of course not a good performance. "Although we hope, print ads, a new source of revenue for newspapers and produce more advertising for the consumer, the product has consequences that we - or our partners - such as," Spinnell Spencer, director of Google Print Ads, wrote in a blog post announcing the closure of the service.

Google plans to make the 28th February.

Spinnell said that the Google team will also continue to provide new ways to make business newspaper. This is despite the sometimes difficult relationship with the publishing industry. Some issuers, particularly in Europe, Google has been accused of theft of intellectual property are excerpts from their content on sites like Google News without permission.

The Google was characteristic for the construction of the new print ads, until October, when it added an image gallery where users can free download photos to include in their ads. But in recent months, most of the notices by Google "Let's Take it Offline" blog was about the new features of Google TV and audio advertising, with little reference print ads.

Close print ads will appear to be part of the house that Google, the cleaning last week when it announced that it is close to many other services like Google Video, Jaiku, Mashup Editor, Dodgeball, Catalog and Google search notebook.

"In recent months, we are in a long, hard look at all the things we do to ensure we invest our resources in projects that the greatest impact for our users and our partners," he wrote in Tuesday after Spinnell . By moving resources from projects that do not have the impact that we focus our efforts on those who thrilled millions of users. "

Despite the success of Google in the last few years, the closure of services to demonstrate that it is not immune from economic meltdown. Also, the recently sacked 100 setting some technical and consolidated offices.